Addressed to younger audience, Clàssica Jove is a music series, driven by L'Atlàntida Arts Center of Osona.

Addressed to younger audience, Clàssica Jove is a music series, driven by L'Atlàntida Arts Center of Osona.

Addressed to younger audience, Clàssica Jove is a music series, driven by L'Atlàntida Arts Center of Osona.

Addressed to younger audience, Clàssica Jove is a music series, driven by L'Atlàntida Arts Center of Osona.

Addressed to younger audience, Clàssica Jove is a music series, driven by L'Atlàntida Arts Center of Osona.

The challenge was to attract a new younger audience to classical music by introducing them to the main composers, who they may have little knowledge about. By approaching the visual references of the young public we were looking for a connection with popular culture and trends. We played with different elements of the communication campaign including fun graffiti-like postcards, banners and posters.  

The challenge was to attract a new younger audience to classical music by introducing them to the main composers, who they may have little knowledge about. By approaching the visual references of the young public we were looking for a connection with popular culture and trends. We played with different elements of the communication campaign including fun graffiti like postcards, banners and posters. 

The challenge was to attract a new younger audience to classical music by introducing them to the main composers, who they may have little knowledge about. By approaching the visual references of the young public we were looking for a connection with popular culture and trends. We played with different elements of the communication campaign including fun graffiti like postcards, banners and posters. 

The challenge was to attract a new younger audience to classical music by introducing them to the main composers, who they may have little knowledge about. By approaching the visual references of the young public we were looking for a connection with popular culture and trends. We played with different elements of the communication campaign including fun graffiti like postcards, banners and posters. 

The challenge was to attract a new younger audience to classical music by introducing them to the main composers, who they may have little knowledge about. By approaching the visual references of the young public we were looking for a connection with popular culture and trends. We played with different elements of the communication campaign including fun graffiti like postcards, banners and posters. 

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