L'Ateneu de Vic is a space promoting cultural activity through a boost of intellectual dialogues between citizens and the artistic community.

L'Ateneu de Vic is a space promoting cultural activity through a boost of intellectual dialogues between citizens and the artistic community.

L'Ateneu de Vic is a space promoting cultural activity through a boost of intellectual dialogues between citizens and the artistic community.

L'Ateneu de Vic is a space promoting cultural activity through a boost of intellectual dialogues between citizens and the artistic community.

L'Ateneu de Vic is a space promoting cultural activity through a boost of intellectual dialogues between citizens and the artistic community.

The challenge of this campaign was to make people understand how the sense of space between the cultural activity and interaction of the citizens, in general, can be strengthened by creating the graphic identity of the city. Through the outline of the first letter of the alphabet - A, we generated a canvas showcasing its interior for the initial of the city Vic, letter V. Therefore, the chromatic adaptation of the brand ́s capacity gave a certain dynamism and vitality, characteristic to one's own culture. An entity that is constantly moving and nourishing its environment. 

The challenge of this campaign was to make people understand how the sense of space between the cultural activity and interaction of the citizens in general can be strengthened by creating graphic identity of the city. Through the outline of the first letter of the alphabet - A, we generated a canvas showcasing its interior for the initial of the city Vic, letter V. Therefore, the chromatic adaptation of the brand ́s capacity gave a certain dynamism and vitality, characteristic to one's own culture. An entity that is constantly moving and nourishes its environment. 

The challenge of this campaign was to make people understand how the sense of space between the cultural activity and interaction of the citizens in general can be strengthened by creating graphic identity of the city. Through the outline of the first letter of the alphabet - A, we generated a canvas showcasing its interior for the initial of the city Vic, letter V. Therefore, the chromatic adaptation of the brand ́s capacity gave a certain dynamism and vitality, characteristic to one's own culture. An entity that is constantly moving and nourishes its environment. 

The challenge of this campaign was to make people understand how the sense of space between the cultural activity and interaction of the citizens in general can be strengthened by creating graphic identity of the city. Through the outline of the first letter of the alphabet - A, we generated a canvas showcasing its interior for the initial of the city Vic, letter V. Therefore, the chromatic adaptation of the brand ́s capacity gave a certain dynamism and vitality, characteristic to one's own culture. An entity that is constantly moving and nourishes its environment. 

The challenge of this campaign was to make people understand how the sense of space between the cultural activity and interaction of the citizens in general can be strengthened by creating graphic identity of the city. Through the outline of the first letter of the alphabet - A, we generated a canvas showcasing its interior for the initial of the city Vic, letter V. Therefore, the chromatic adaptation of the brand ́s capacity gave a certain dynamism and vitality, characteristic to one's own culture. An entity that is constantly moving and nourishes its environment. 

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